Social influence: who cares?

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I just finished reading this article and it got me thinking about social influence and whether it really matters. You may remember my earlier post on Klout, a tool that allows users to measure their influence on Twitter, Facebook and LinkedIn. There are also other tools on the market, like PeerIndex. Each one uses a different set of metrics to calculate how much influence a person has. Curiosity got the best of me, so I looked at my score on PeerIndex. It was MUCH lower than my score on Klout.

So, what does this mean? Nothing really.

These tools can help you monitor how much of an impact you’re making in your online networks, but it is really irrelevant in the whole scheme of things. Use social networking tools to build a community that benefits you. Give back by providing information and resources that help the people in your online community, but don’t obsess about your score. As we move forward with measurement of social influence, there will most likely be more tools that pop up and measure in different ways than Klout and PeerIndex.