Do you need an elevator pitch?

Do you need an elevator pitch? In a word, yes.

First impressions make a difference and you need to be able to capitalize on a very short meeting with a new person. People are busy, so you need to “hit it and get it.” What better way to explain why you’re great than to have a concise summary about who you are and what you do?

So, what is an elevator speech? It’s a quick — usually 100-200 words — high-level summary about the value that you could add to a project, organization, etc. In crafting your elevator speech, think about:

  • your strengths
  • what sets you apart from other people
  • what you could offer someone (knowledge, skills, abilities)

The perfect elevator pitch takes practice, so write it, revise it and practice it over and over again until it becomes second nature.