marketing
Do you need an elevator pitch?
Do you need an elevator pitch? In a word, yes. First impressions make a difference and you need to be able to capitalize on a very short meeting with a new person. People are busy, so you need to “hit it and get it.” What better way to explain why you’re great than to have a concise summary about who you are and what you do? So, what is an elevator speech? It’s a quick — usually 100-200 words — high-level summary about the value that you could add to a project, organization, etc. In crafting your elevator speech, think about: your strengths what sets you apart from other people what you could offer someone (knowledge, skills,...
Read MoreUpcoming speaking engagement
I’m pleased to announce that I will be speaking at the Social Media Summit in May. I’ll be part of a panel discussion on social media and job searching. Here’s some additional information on the session: Learn how job seekers and human resource professionals are using social networks to optimize their efforts. It is becoming more and more important for all job seekers to understand the strategy of online job search—from research to establishing a presence, to personal brand building – and everything from the social media-enabled resume, to the use of video, as well as LinkedIn, Facebook, Twitter, and blogs as a means of creating distinction in the...
Read MoreNew book helps college graduates succeed in the real world
I am beyond excited to announce the publication of my first book! The press release follows: In today’s economy, finding and keeping a job can be especially daunting for new college graduates. Employers often report that college hires have textbook learning, but lack some critical life skills that are necessary to be successful over the long haul. Certain soft skills aren’t being taught in the classroom, but are essential to success in the workplace. With the input of several other seasoned professionals, author Amanda K. Haddaway provides 25 tips to help new college graduates navigate through the challenges of finding and keeping their first jobs and living on...
Read MoreEmail marketing tips
I use iContact as my vendor for email marketing and they just published two articles that are worth sharing: Top 10 Steps for Creating a Holiday Marketing Campaign that Shines Top 10 To-Do’s Before You Hit Send
Read MoreFacebook for business
It’s easy to fall into the trap of believing that your business must have a Facebook page. While Facebook can be a powerful tool to help with marketing, customer service and a variety of other things, it’s not going to work on its own. A business Facebook page takes “care and feeding” just like any other marketing strategy. Here are some good lessons learned from business owners who have Facebook pages for their organizations.
Read MoreSocial media monitoring
“Social media monitoring” has become quite the buzz word/phrase in the past few years. Essentially, businesses (and people with public personas) should monitor what is being said about them. There are some simple and free ways to do this. For example, I use Google alerts. This list provides 22 examples of things that you might want to monitor.
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