Posts made in September, 2011

Demanding jobs and kids

A headline on the Wall Street Journal‘s website caught my attention last week: Study: Demanding Jobs May Keep Gen X Women From Having Kids I read the article and I’m not sure I agree. A job doesn’t keep someone from having kids. It may be an excuse or a crutch, but there are plenty of successful businesswomen who make it work. I think the greater issue is that society expects women to have kids — whether they have a demanding job or not. If a woman chooses to not have children for whatever reason, she is made to feel as inferior in some way. It’s a choice, people — an accident for some — and not a responsibility of all women of a...

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Bad workplace habits

Do you exhibit any of these bad workplace behaviors? I may be a little guilty of being attached to my iPhone and email. I guess I need to work on that. What behavior are you going to try to improve?

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Email marketing tips

I use iContact as my vendor for email marketing and they just published two articles that are worth sharing: Top 10 Steps for Creating a Holiday Marketing Campaign that Shines Top 10 To-Do’s Before You Hit Send

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Facebook for business

It’s easy to fall into the trap of believing that your business must have a Facebook page. While Facebook can be a powerful tool to help with marketing, customer service and a variety of other things, it’s not going to work on its own. A business Facebook page takes “care and feeding” just like any other marketing strategy. Here are some good lessons learned from business owners who have Facebook pages for their organizations.

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Social media monitoring

“Social media monitoring” has become quite the buzz word/phrase in the past few years. Essentially, businesses (and people with public personas) should monitor what is being said about them. There are some simple and free ways to do this. For example, I use Google alerts. This list provides 22 examples of things that you might want to monitor.

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