Posts made in June, 2011

What do you include in your sales and marketing plan?

I was asked to participate in a blog post on the Entreprenette Gazette site. Here’s my response (tip #1!): 1. Be consistent! The secret to email marketing success is to be consistent. Customers will come to expect your email newsletters or promotions if you send them at a regular frequency. For our customers, we’ve found that twice monthly on a Tuesday at 10 a.m. is the “sweet spot” for open rates and responses. You’ll need to try different frequencies and sending times/days to determine what’s right for your customer base. Most email services like Constant Contact and iContact have a metrics dashboard to assist...

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Presentation tips

Next week, I’m giving a presentation to approximately 100 high school students who are taking part in an internship program this summer. My topic? Technology and the Workplace. I’ve been asked to review the do’s and don’ts of using technology at work. For many of the students, this is their first working experience. What many professionals might find as commonplace tips and tricks will be new information to this group. I’m working on my slides now and will share them with you later via slideshare. In preparing, I came across this article with three great tips on how to wow your audience. Good...

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The almighty business card: what does yours say?

Most business cards provide only a few square inches of space to tell the world who you are and what you offer. This article analyzes whether your business card is doing its job of communicating what your brand means. Definitely some food for thought…watch the linked video at the end of the article, too. This guy takes an in-your-face approach, but he makes an interesting point about the importance that business cards can hold.

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Social influence: who cares?

I just finished reading this article and it got me thinking about social influence and whether it really matters. You may remember my earlier post on Klout, a tool that allows users to measure their influence on Twitter, Facebook and LinkedIn. There are also¬†other tools on the market, like PeerIndex. Each one uses a different set of metrics to calculate how much influence a person has. Curiosity got the best of me, so I looked at my score on PeerIndex. It was MUCH lower than my score on Klout. So, what does this mean? Nothing really. These tools can help you monitor how much of an impact you’re making in your online networks, but it is really irrelevant in the...

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Angry Birds: I don’t get it.

I’ve never really been into video games and that holds true with gaming apps on my iPhone. However, I read last week that Angry Birds is downloaded one million times per day. WHAT?!? So, I decided to see what all the fuss is about. The verdict? I still don’t get it. Read my app review here.

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